The Online Video Explosion
March 18, 2009, 5:48 PM
Filed under: Distribution, Funding | Tags: , , ,

I attended an online video industry event recently, organized by NY Video.  There were 400+ people at the event from all kinds of companies, freelancers, etc.. The attendees mingled in a below-ground theater space, with sticker name tags and holding their winter coats.  All in all I was really impressed by the amount of stuff happening in this field.

Presenters included:

1. AttracTV – This company creates video widgets that fit over online video streams. For example, you could have a vidget over a basketball game that would allow you to access info about specific plays, chat with other viewers, order a pizza, etc.

2. The Feedroom – Feedroom spoke about their recent project for the GSA, a U.S. government agency, where they tackled the challenge of making online video accessible following the section 508 guidelines r.e. disability and the internet.

3. Miro 2.0 – This non-profit company provides a platform that acts as an aggregator of online video content, allowing you to pull video from various sources or specific topics together via RSS feeds. It adheres to open standards, and is affiliated with Kaltura and the Open Video Conference.

4. PortalVideo – Gives filmmakers a way to edit interviews much more quickly and collaboratively. Your footage is transcribed and stored online. As you edit the text transcripts, the program edits the corresponding video. After you have made a basic edit of the dialogue you then import a file with the edit data into your video editing program.

5. thePlatform – A video and audio content management system that also allows for various ways to syndicate and monetize content. The Associated Press, for example, uses this to manage its content from various contributors and send it out via local and national streams.

These companies give a sense of the breadth of online video – exciting stuff! Another type of emerging company are video stock agencies such as Pond 5 or Thought Equity Motion. All of these are pretty revolutionary in terms of filmmaking. For a couple of years we’ve been seeing companies that challenge traditional distribution mechanisms (Youtube, etc.). But, these new initiatives hit the whole range – how you get your footage, how you edit it, how you manage footage, how you make money, how advertising fits in with media content, the basic infrastructure of the video internet, etc.

Some of the same themes – monetization, the rise of aggregators, TV + internet, HD quality online, various infrastructure/platforms for distributing video online, widgets that allow users to chat about what they are watching, etc. – were echoed at the DCIA P2P Market Conference on March 17.


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